The problem
The brand had a product with strong visual potential but inconsistent creator throughput. Samples were being sent, but the brand did not have a clear recruitment cadence, creator follow-up rhythm, or a page experience that matched what creators were promising in their videos.
The work
Avanta tightened outreach targeting, standardized creator briefing, simplified the hero offer, and improved the product-page language so creators and the listing were reinforcing the same story. Once a set of videos started to show stronger engagement and clearer buying intent, those assets became candidates for Spark Ads amplification.
The result
In the first ninety days, the account produced more usable content, saw stronger conversion on the hero listing, and created a clearer path to scale by separating promising creator relationships from one-off experiments.
If your team is dealing with weak creator follow-through or a listing that is not converting once traffic arrives, this is usually the mix of work that needs attention first.
Review Management ScopeSee Listing Optimization