What launch-ready actually means
Getting a TikTok Shop account live is not the same as being launch-ready. A real launch needs product-level selection, clear offers, a workable creator angle, strong page presentation, and a first batch of content that makes the algorithm and creators take the store seriously.
Before launch
Choose the hero SKU, tighten the offer, improve the page, and prepare enough creator context for a believable first wave of content.
After launch
Use the first creator and paid signals to decide what deserves more depth instead of trying to scale a weak first impression.