Detailed Case Study

How a beauty brand scaled TikTok Shop with campaigns, affiliates, and GMV Max.

This case study is built from live screenshots supplied by Avanta. It shows what execution can look like when creator systems, affiliate motion, platform campaigns, and paid amplification are all working together.

Snapshot of the performance story

The supplied dashboard screenshots point to a brand running across platform campaigns, GMV Max, affiliate contribution, and store-level growth dashboards at the same time. This is exactly the kind of proof most agencies leave vague. Instead of generic claims, this case study shows concrete numbers that tie back to actual platform reporting.

Annual campaign performance

The annual dashboard screenshot shows $672,343.33 GMV, 41,330 orders, 44,784 items sold, and 3 campaigns joined.

Key campaign rows

The screenshot also shows campaign GMV of $589,669.52 for the 2024 Fall Deals campaign, plus $54,563.00 and $28,110.81 for two 2025 campaign rows.

Store growth and buyer expansion

The store-growth panel shows $358,587.02 gross sales, $300,271.15 GMV with tax, $279,142.04 GMV, 18,634 total orders, 18,514 buyers, and 18,015 first-time buyers in the same window. It captures both revenue and customer expansion, with strong order volume and first-time buyer growth.

The same panel shows a $19.24 average order value, which adds useful context to how the account was converting at that point.

Affiliate contribution matters

The affiliate screenshot is useful because it shows real contribution from creators rather than treating affiliate as a buzzword. The top row shows $130.11K affiliate GMV, representing 27.40% of total GMV, with an estimated commission of $29.46K. Additional rows show sizeable contribution bands at $48.59K, $17.78K, $17.70K, and $15.58K.

That is what creator contribution looks like when affiliate operations are managed as a revenue channel instead of treated as a side tactic.

Recent dashboard momentum

The screenshot set also shows two recent performance windows. One 28-day dashboard shows $155,407.63 GMV, 169,058 visitors, 5,196 ordered SKUs, and $66,081.18 affiliate GMV. Another 7-day dashboard shows $81,895.13 GMV, 1,524 buyers, 2,652 ordered SKUs, and 68,610 visitors.

Combined, these views show annual trend, campaign-level GMV, paid efficiency, affiliate contribution, and recent operating momentum in one account.

Supporting screenshots